San Diego Comedian-Con revealed numerous massive information, significantly because it pertains to Marvel. With the announcement of Robert Downey Jr. stepping in to play Doctor Doom within the subsequent Avengers film, right here’s a query: what the heck is that this going to do to the comics?
The connection between superhero comics and their expanded media hasn’t ever been even-sided. At finest, films, exhibits, and video games draw upon (and correctly credit) the supply materials in satisfying ways in which don’t really feel like a costlier retread. However too typically lately, it may well really feel like comics and characters are launched with the hope that they arrive to live-action or animation in two or three years.
It’s an issue that extends past the Huge Two, however they function on this area essentially the most. In DC’s case, it often releases a tie-in comic set within the film’s universe, or simply make a personality look more like their silver display screen counterpart. These are high-quality compromises, since they theoretically invite film viewers to take a look at comics and don’t intrude with the mainline books too a lot.
After which you have got Marvel, which principally dove headfirst into the synergy sport and by no means actually obtained out. If there’s an enormous film on the horizon, you possibly can guess there’ll be a miniseries, comedian e-book arc, or full-on occasion with an identical premise. Assume Civil Conflict II, the later Spider-Verse comics, and no matter’s retailer for Doctor Doom in 2025: all achieved to be a magnet for non-fans or remind readers of the massive film that’s popping out within the spring or summer time. (As if they might ever actually overlook.)
Larger modifications occur on a personality degree: Spider-Gwen’s now a full-timer in the principle Marvel universe, and she or he’ll quickly headline a TVA comic. Ms. Marvel is a mutant, whereas the X-Males have left Krakoa behind and returned to the “hated and feared” mission assertion that’ll drive their movie. Hell, Marvel willingly burned Marvel vs. Capcom and the Fantastic Four to spite Fox.
Some strikes make sense, or had been executed properly sufficient to make you overlook the intent. However at their worst, they remind you the way exhausting it may be for companies to prioritize model uniformity throughout their massive transmedia pushes. Alternate universe takes on these characters can solely achieve this a lot in livening up Marvel or DC when the publishers deal with comics as check kitchens for future films or video games that may then intersect with the comics when wanted. And it may well result in diminished returns to see a personality or comedian run with a neat hook and know at the back of your thoughts they’re a creator’s pet venture for the massive display screen.
What’s fascinating to see is who DC and Marvel select to loosen that model synergy grip on. For no matter purpose, Marvel appears to be completely high-quality with letting Venom be regardless of the hell he needs: within the comics, he’s about to be within the Venom Conflict occasion whereas Tom Hardy’s doing queer-coded slapstick within the films, and one among his two online game variations is a completely different person. In the meantime, DC has been content material with letting Todd Phillips middle Joker and Harley Quinn in a pair of prestige movies that don’t have curiosity in bringing a lot over from the comics. That each publishers let this occur with characters so intently linked with their particular person golden geese says one thing, nevertheless it’s unclear what. Both they’re keen to make exceptions when potential, or perhaps they simply determine these two characters are successfully bulletproof for no matter purpose.
Earlier in the summertime, I rewatched outdated episodes of X-Males: Evolution and Avengers: Earth’s Mightiest Heroes, and it felt like a breath of recent air. Earlier than superheroes turned such an enormous outfit, exhibits like these didn’t have to fret about aligning with the flicks. Positive, they borrowed storylines and designs from the comics, however they had been more healthy with out cinematic universes respiratory down their necks. Once more, a lot of this can be a Marvel difficulty: after Spectacular Spider-Man ended, a lot of its animated output through the 2010s did its finest to match the MCU, both from the bounce or later down the road. These exhibits had their followers, however they had been arguably hamstrung in comparison with their predecessor exhibits, and it says one thing that X-Males ’97 and newer DC sequence like Batman: Caped Crusader and My Adventures with Superman excel when doing their very own factor.
Disney and WB need audiences to have a transparent concept of who their superheroes are and what they’re about throughout all mediums. Fascinating as that sounds, the synergy emphasis can’t assist however make these characters really feel smaller or like toys in a bigger corporate game. It isn’t simply that there must be extra of a concentrate on telling good tales; having the 2 mediums mix collectively like this each hurts and additional devalues comics. And contemplating how off-balance the comics-movie dynamic already is, pushing these characters and worlds onto a singular endgame simply will increase the possibilities of your complete transmedia home coming down.
Need extra io9 information? Take a look at when to anticipate the most recent Marvel, Star Wars, and Star Trek releases, what’s subsequent for the DC Universe on film and TV, and the whole lot you must learn about the way forward for Doctor Who.
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